A Great View

We facilitated a large-
scale, cross-country production, working directly with Zara’s global HQ to craft a campaign befitting
of the Chinese New Year celebrations. We worked closely with them to develop the creative strategy, pairing the aspirations of the young, emerging middle-class in contemporary society with nods to traditional family values. On the production side, we cast top director Christine Yuan – born in America, with Chinese family ties – to bridge the cultural gap, along with a local production crew that brought the best of both worlds.

Director: Christine Yuan
Executive Producer: Kristian Kvam Hansen, Morgan Clement
Producer: Effy Qiu, Paula Garr
Production Manager: Rachael Donson
DoP: Xiaolong Liu
Art Director: YING ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Rat Designer: Justin Xu
1st AD: Alex Lam
2nd AD: Ronnie
Line Producer: Miranda Tsetskhladze, Jia Zhou
Production Assistant: Gabriel He, Bonnie
Gaffer: Xiyu Zhang
Stylist: Sabina Vitter
HMU: Jonathan/ Haojie Wan
1st AC: 阿梁
Prop Master: 王雷
Location Manager: 天空
Production Company: PUSH & Object & Animal
Equipment & Assistants: ND Rental

Shanghai. Sydney. Oslo. Tokyo.