We worked alongside Reebok and Shanghai-based agency, SAGA, on creative direction and campaign development from the outset, building out top-level tone-and-manner recommendations as well as more granular details for individual creative assets.

We worked with A-List celebrities across multiple markets including Hong Kong actor William Chan, Japanese fashion icon Yurino, and Korean rapper Zico, creating multiple video assets and stills that were used across a variety of Reebok’s retail environments and owned digital channels: a cross-border, multi-channel campaign, integrated in every sense of the word.