Kwame is one of the Australian’s new generation of rappers from the African Diaspora that is reshaping the Australian hip hop landscape. Although working with a small team and a quick deadline- we were still able to dig into Kwame’s immigrant roots and portray an inspirational and uplifting story about self belief.
Together with agency Andpeople this was fast-paced, agile production from start to finish with less than 10 days from briefing through to release.
Some times less is more when you have some one as charismatic as Kwame- we put him front and center and captured him in multiple formats- Film, VHS, Digital and Stills.
Released in a range of formats and platforms- 1min IGTV and in grid, in-store and billboards screens.
Creative Director: Alexander Wu-Kim
Project Manager: Sarah Indraputri
EP: Jonathon Lim
Director/DP/Stills: Ash Lim
Edit: Victor Ivanov
Production: PUSH Media
Creative Agency: Andpeople