Beats By Dre

Beat x Beat Purple Soul

Inspired by crystal violet, a Chinese herbal extract used for healing, the band’s name represents their hopes of curing heartbroken souls through music.

We visited the group in their home town Beijing and followed them on a trip to Tokyo to find out more about the creative process behind the single “GOLDIE”.

Director: Billy Starman
Executive Producer: Kristian Kvam Hansen

Producer: Effy Qiu
DP: Victor Ivanov
Editor: Zhang Yi/Victor Ivanov
Colourist: Andy Jew Yen
Client: Beats by Dre
Production Company: PUSH
Location: Shanghai/Tokyo

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