adidas Originals – Love Unites
As a part of Pride Month, PUSH partnered with Amsterdam based creative agency Jam3 to bring the new adidas Originals “Love Unites” collection into the spotlight. For this film, we invited several talents from Shanghai’s LGBTQ+ community to explore what does it mean to be “unique” by creatively expressing their individuality through a look, a skill, an attitude. The stories we created demonstrate a shared connection in spite of their differences and shows how “me” changes into “we”.
Director: Yezi (@_yezi_yezi) DoP: Stevo Shen (@stevo_1337) Executive Producer: Ray Fu (@fumanfu) Producer: Effy Qiu (@hiddensss) Account Director: Miranda Tsetskhladze (@callmeadnarim) Line Producer: Xiaofeng Zhang Assistant Producer: 61, Hannah Yang (@dreamingkugua) Art Director: San Shi Editor: Xiao Lin Creative Agency: Jam3 (@wearejam3) Creative Director: Jonas Emmertsen (@jonasemmertsen), Dirk van Ginkel (@dirkvginkel), Victoire Douy (@victoiredouy) Agency Producer: Kim Do (@kim_doo), Yanyie Tran (@uschmusch) Gaffer: Ma Baping 1st AC: Gao Meng Styling：Cheyuan Lee (@09211991_) HMU: JK Colorist: MZ Post Sound design: Paolo Baglio (focus videos only) Talent(s): Yihao (@2000yihao), Qiu Ming, Gongze (@gongze), Moy Yu