Posted on: March 8, 2021

Welcome director Aisultan Seitov

We’re proud to now represent director Aisultan Seitov in China & Japan in collaboration with Partizan.

Best known for directing highly acclaimed music videos for the likes of rappers Offset and 21 Savage, as well as 88Rising’s Joji, 23-year-old director Aisultan Seitov is a prodigious talent who pairs tremendous technical flair with an ability to craft captivating narratives, rife with visual metaphors and nods to filmic history, while remaining defiantly youthful and contemporary throughout.

“As a young boy Aisultan dreamt of moving to Hollywood to work with the stars. He began life in Almaty, Kazahkstan where he spent his early years obsessively learning his craft & defining his signature visual style. After shooting stand out videos for some of the most exciting artists in the East, one of his idols, rapper Offset, spotted his talent immediately at a chance meeting and commissioned Aisultan to shoot the video for “Red Room”, a runaway hit which quickly led to his next collaboration with superstar 21 Savage on his now iconic video for “A Lot” Feat. J Cole.” – Partizan

Born and raised in Almaty, Kazakhstan, director Aisultan Seitov kicked off his career as a film director shooting some of the most exciting artists in the East. Just recently, whilst being prohibited from traveling, Aisultan worked with Kazakh artist Maslo to shoot a series of music videos inspired by the history and culture of their origins.

Maslo – “steppe” (MV)
Directed by Aisultan Seitov
Filmed by Anatol Trofimov

Referencing everything from The Godfather Part 2, to director Paweł Pawlikowski’s “Cold War”, Seitov’s music video for the Grammy Award-winning “A Lot” by 21 Savage and J. Cole is an excellent example of his ability to weave together nuanced social commentary with striking aesthetic flair and a natural appreciation for the post-social media zeitgeist that has seen the video rack up over 220 million views and spawned hundreds of GIFs, memes and thousands of comments. Watch Seitov explain some of the narrative and production techniques that he explored in the video in this making-of feature via Genius

One of the most exciting and eye-catching directorial talents anywhere in the world, Seitov has also directed commercial work for the likes of BMW, Nike and Saint Lauren, and PUSH is proud to represent him for China and Japan.